TikTok, the social media giant renowned for its bite-sized video format, is making waves with a new feature in testing: 60-minute video uploads. This significant shift from its short-form roots could signal a direct challenge...
Advertising / Digital / Marketing / Social Media
by Adtone · Published December 2, 2023 · Last modified March 19, 2024
Influencer marketing has become an indispensable tool for brands, fostering connections with current and potential customers. Forecasts predict its market value to skyrocket to a staggering $100 billion by 2024. This exponential growth can be...
Branding / Digital / Marketing / Social Media
by Adtone · Published November 18, 2023 · Last modified March 19, 2024
The social media landscape is constantly evolving, and some might argue its golden age is behind us. While people haven’t abandoned social media entirely, engagement and organic reach for brands have undoubtedly decreased. A recent...
Influencer marketing is a form of digital marketing that leverages the power of social media personalities. These “influencers” have established a strong connection with their followers, allowing them to sway opinions and purchasing decisions. Essentially,...
